BMW
Digital and print promotional design for a leading automotive brand.
In the highly competitive luxury auto market, BMW sought to stand out by reimagining its customer relationship program from scratch. The goal was to attract new leads, turn them into loyal owners, and foster ongoing engagement to keep them within the BMW community.
Project
CRM/Email Design, Postcard Design
Role
Senior Designer at GALE Partners
As part of the BMW design team at GALE, I developed email and direct mail campaigns that matched each prospect with suitable vehicles and offers, guiding them toward a purchase decision.
